Graphcore's IPUs are designed to be more efficient and powerful than traditional GPUs, and they are used by a variety of companies and organizations for a range of AI and ML tasks, including natural language processing, image recognition, and machine translation. Over the past few years, we have had the pleasure of collaborating with Graphcore, to create a wide range of content for their new product launches, recruitment campaigns, and case studies. Our work has showcased the innovative and groundbreaking ways that Graphcore's products are being used by companies and organisations across the industry to accelerate AI and ML workloads, including natural language processing, image recognition, machine translation, and drug discovery.

Filming small things can be challenging. Filming small things where you can't actually see what is happening inside, even more so. Capturing the new Bow IPU and POD system meant using some innovative filming techniques. We wanted to create a sense of drama, so used a special Macro Probe lens that allowed us to push right inside the unit itself and give the illusion that we are flying across it.